The organization level of this section examines how an organization can build Public Awareness through stronger public relations presence through the mobilization of social media, increased external communication, and better media relations. Furthermore, through these tools, organizations will be equipped to internally build stronger public awareness of their work, the value of newcomers within the community, and avenues of action in situations of negative publicity.


10 PR Strategies for Your NonprofitClassy, an online and mobile fundraising platform, created an infographic that highlights 10 actions non-profits can take to strengthen their PR initiatives and insert themselves into the media.


HootsuiteHootsuite is a social management platform that is useful for managing multiple social media platforms, as well as measuring impact of your posts. The free plan includes 3 social profiles, 2 RSS feed integrations, $100 of Boost ad spend, and an online help centre.


Going Social on Refugee Rights DayThis toolkit provides strategies on how organizations can employ social media as a tool to raise awareness, understanding, and positive discourse about refugees in Canadian society on Refugee Rights Day, and throughout the year.

Nonprofit Media Relations 101: Resource RoundupThis resource provides a list of tools that address specific media relations problems that non-profits may face. Some examples include how to format news releases, how to hold press conferences, how to build relationships with the media, etc.

AMSSA Media Relations Resources PageAMSSA has provided a list of media relations resources that are applicable to settlement agencies. They are organized into sections that are relevant in an international, national and provincial level.

Building Public AwarenessCreated by the City of Red Deer, this toolkit outlines ways in which an organization can build public awareness. Though the toolkit was made for not-for-profit groups based in Red Deer, there is a wealth of information included that will be applicable for others.

Alberta Nonprofit Election ToolkitCreated by the Calgary Chamber of Voluntary Organizations, this toolkit has been made to provide non-profit organizations with the resources, tools, and information to help them engage in policy advocacy in the 2019 provincial election.


Leadership for a Complex WorldThis two-hour webinar explores leadership in the settlement sector in three parts: Defining and exploring the unique leadership domain and personal leadership competencies, an introduction to systems, and developing leadership competencies. This webinar was hosted and delivered by Avery Acheson, a Masters of Global Leadership student at Royal Roads University and former leader in the sector. This webinar was part of Avery’s capstone project, helping to prepare a Leadership Development Training Outline for AAISA.


Media Relations for Nonprofits: A Primer, Reading List and Advice from the ProsThis resource offers concise media relation tops that are tailored specifically to non-profit agencies.

10 Free and Discount Nonprofit Marketing ToolsA list of links to marketing and IT resources that are either free or discounted to non-profits.

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